Over bisected of U.S. Google Pixel 3 buyers in Q4 switched from this above phone manufacturer
A brace of months ago, we told you that according to Strategy Analytics, the Google Pixel band is the fastest growing smartphone cast in the U.S. Now, a new address from Counterpoint Research addendum that over 51% of consumers in the states who purchased a Google Pixel 3 phone during the fourth division of 2018, switched from a Samsung device. 31% of Pixel 3 buyers were application the Samsung Galaxy S7 afore acrimonious up their new phone. 18% of those affairs a Pixel 3 during the aftermost three months of aftermost year were application an iPhone back they fabricated the about-face to Android, while 14% alone the Motorola phone they were application and best up one of the latest Pixel models.
While Google ability be blessed to see so abounding Samsung users bead their Galaxy handset for the latest Pixel, in one way the stats could be a disappointment for the company. The Pixel band was partially developed in an attack to get iOS users to try the Android ecosystem, which is congenital about the above Google Assistant basic helper. Overall, 80% of Pixel 3 buyers from aftermost October to the end of the year had already been application an Android phone back they fabricated their purchase.
Counterpoint additionally crunched agnate abstracts for the OnePlus 6T and begin that 37% of consumers affairs the phone were replacing a Samsung model. 16% were switching to OnePlus from the iPhone, and 15% had been application an LG branded handset. Counterpoint Research Analyst Maurice Klaehne said that back the OnePlus 6T was launched at T-Mobile, abounding of the carrier's subscribers upgraded from a Galaxy J2 and the Galaxy S7. 70% of those switching to the OnePlus 6T from an iOS-powered handset had an iPhone 7, iPhone 6 or an earlier model.
Pixel 3 sales were amenable for 7.3% of Verizon's handset acquirement during Q4
However, the analyst says that appeal for the OnePlus 6T alone off during the aboriginal division of this year. The phone, according to Klaehne, appealed to smartphone fanatics and those who seek amount back purchasing a phone. But he credibility out that Apple and Samsung accept cut the prices of their earlier models to bout OnePlus' value-based pricing. In addition, OnePlus does not absorb abundant money to bazaar their devices. As a result, Counterpoint does not see OnePlus growing its bazaar allotment in the accepted quarter. During the fourth quarter, OnePlus was the fifth best accepted smartphone cast in the U.S. according to the International Abstracts Corporation alike admitting it wasn't accessible in the states during the absolute aboriginal ages of the quarter.
"Both the Pixel and 6T accessories appearance that there is allowance to innovate in the market. While Samsung and Apple are dwarfing others in size, business spends, and customer perception, there are pockets of users that are still absorbed in alternatives. OEMs attractive to agitate carrier channels can apprentice from the successes and failures of these two examples. With 5G at our doorstep, there are added opportunities to angle out in the bazaar and accomplish a acute amount alms for consumers."-Jeff Fieldhack, Research Director, Counterpoint Research
During the fourth division of 2018, the Pixel 3 and Pixel 3 XL accounted for 7.3% of Verizon's handset sales. Among the four above U.S. carriers, alone Verizon sells the Pixel 3 band alike admitting the phone is accordant with all four wireless providers. It additionally can be purchased from retailers like Best Buy and the online Google store. The OnePlus 6T was amenable for 2.4% of T-Mobile's phone sales from October through December. The accessory is a T-Mobile exclusive.
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