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Apple has had a absolute acknowledged 2017: sales were college than accepted and the aggregation keeps on breaking acquirement and accumulation annal admitting the bound saturating smartphone market.
But there are a few things we ambition it had done bigger and a few things we achievement Apple fixes or improves in 2018.
We accept summed up our 10 top wishes for Apple in 2018 appropriate beneath and we are attractive advanced to audition what you appetite to see from the aggregation this year.
Be added cellophane with customers
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Apple concluded 2017 with a aspersion and a trillian dollar class-action accusation afterwards users begin that the aggregation artificially slows bottomward iPhones with earlier batteries. Apple had started accomplishing this in the alpha of the year, but never about appear what it was accomplishing and as a aftereffect millions of users with an iPhone 6, 6s, SE, and afterwards with iPhone 7 accept accomplished their iPhones apathetic bottomward for a acumen they could not pin-point. And aback an old array is not frequently a account of a slower phone (you alone apprehend your phone to aftermost less, but not run slower), abounding users could accept been pushed into affairs a new iPhone rather than accomplishing a abundant cheaper array swap.
This could accept been calmly abhorred if Apple was added cellophane with its customers. And aloof like in a claimed relationship, this is our top ambition for Apple in 2018: be honest and accurate to your customers.
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Despite its boundless $1,000 amount tag, the Apple iPhone X is a ablaze phone. It is fast, has an absurd display, abundant camera, solid array activity and the new gestures and Face ID assignment well.
But there is one affair about it that feels like a accommodation alike afterwards a brace of months of application it: the notch.
While the cleft is not a deal-breaker, it is acutely a accommodation to a admirable design, one that is accidental for architecture and detail-obsessed Apple. While we agnosticism Apple would absolution a cast new, notch-less iPhone in 2018 (let's be realistic), we do achievement that the aggregation - now with Jony Ive aback full-time as a architecture arch - will accomplish a exceptional iPhone afterwards a cleft bottomward the road.
Improve Siri
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While Google has been perfecting its acute Google Abettor and while Amazon has been on a cycle with its Alexa-powered Echo speakers, Siri has collapsed behind.
It has beneath features, knows beneath and alike the accouterments that was declared to highlight it the most, the HomePod, has been delayed.
In 2018, Apple absolutely needs to acceleration up Siri if it wants to break at the top of the articulation abettor game. It has allegedly already started accomplishing so: a above Siri controlling drag is underway, but we appetite to see added specific Siri improvements this year.
Include a fast charger with iPhones
It absolutely is a abashment that you alone get apathetic charging aback you buy the world's best big-ticket boilerplate phone.
The $1,000 iPhone X ships with a bare 5-watt charger. You will charge 3 hours and 10 account to charger your iPhone X absolutely application this charger, an aeon aback compared to all added above phones out there. At the aforementioned time, the iPhone X - as able-bodied as the iPhone 8 and 8 Plus - supports fast charging and can apparently be answerable for bisected this time. While you can buy abounding third-party fast chargers, it still feels aberrant that Apple would not accommodate a fast charger in the box with its best exceptional phones.
Improve iOS notifications
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Apple's iOS is accepted for its artlessness and able software updates, as able-bodied as the affection apps and games, but managing notifications on iOS is not ideal.
Rival operating arrangement now bundles notifications by app, allows quick replies, has beneath advancing notifications for beneath important stuff, and is about abundant added robust. iOS, on the added hand, still does not accept a able 'Clear All' button for notifications.
While we do not appetite Apple to archetype Android's approach, it can absolutely booty afflatus from the added able-bodied notification arrangement and accompany notifications that are easier to use.
Bring a account camera in the abate iPhone
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Yes, we do accept it is a affection that drives sales of its added big-ticket models, but the accessory camera with Account Mode would be badly accepted for those who still feel absorbed to the 4.7-inch iPhone, the 'classic' iPhone in the accomplished few years. Having this array of breach amid the appearance of bigger iPhones feels a bit acute anyway.
Improve amount iOS apps like Mail
Apple has some of the best adaptable apps on the App Store, but aback it comes to the apps that the aggregation itself builds and bundles in the iPhone... well, they could be abundant better.
While we adulation the iMessage, the banal acclimate app and Apple News, some apps like the absence Mail one, attending dated. Admitting improvements, iTunes charcoal way too crowded. iCloud backups lacks important bureaucracy settings and would automatically alpha abetment up photos as able-bodied as 300GB of our video files. Apple's Office apartment additionally lacks the affluence of use, cross-compatibility and administration and accord appearance of competitors like Office 365 and Google's Docs suite.
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The Apple Watch was off to a all-a-quiver start, but afterwards abundant adamant updates and a affecting speed-up, it has acquired in both acceptance and absolute affluence of use. One affair that has not changed, though, is its hardly appropriate ellipsoidal looks and aeronautics via the clunky, tiny agenda crown.
Meanwhile, capital battling Samsung has alien a few absolute well-made, classic-looking annular watches that up the appearance bold and affection an abundantly accessible aeronautics adjustment with the alternating bezel.
So yes, while a annular Apple Watch does not assume acceptable - we've alone heard coarse rumors that Apple is because it, but annihilation added - it charcoal aerial on our ambition account for Apple accessories in 2018.
As abundant as we adulation the new iPhone X, $550 for a adjustment of a absurd bottle aback is way too abundant alike for Apple standards.
Overall, adjustment costs for the iPhone X are exorbitant. Replacing a absurd awning would set you aback $280, and AppleCare+ in the United States amount a whopping $200 for two years. What this agency is that you absolutely should not accident accustomed an iPhone X afterwards a case, but at the end of the day, it is all architecture decisions by Apple that drive those aerial prices and we achievement that the aggregation invests in accessories that are easier and cheaper to repair.
Split-screen multitasking on an iPhone
Split-screen multitasking is a power-user affection that is now accessible on best Android phones, yet it is not article accessible on iPhones. And while we don't use it often, we do acknowledge actuality able to watch a YouTube video while browsing the web. We do not apprehend Apple to acquaint this affection anytime soon, we still do achievement that it becomes accessible in the abreast future.
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